WaveCel represents a new kind of thinking in helmet technology. Trek/Bontrager bought into it almost immediately, and I was fortunate to be a part of telling its story and launching it into the world. This one was in my wheelhouse, as I’ve raced bicycles in one form or another since high school, and it was fun to write.
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Geoff Rogers
geoff.rogers@comcast.net
+1 503 358-5353
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